AKP Phnom Penh, January 18, 2025 --

The ASEAN Travel Exchange (TRAVEX) tourism exhibition plays a crucial role in creating tourism business opportunities and promoting regional tourism, particularly Cambodia's rich tourism potential to the regional and international markets.

The insight was highlighted in a recent post by the Overseas Marketing and Promotion Department of Cambodia's Ministry of Tourism.

The Cambodian delegation, led by Mr. Long Sokha, Deputy Director General of the General Department of Tourism Development and International Cooperation, and 15 tour operators of Cambodia, joined the event on Jan. 15-20 in Malaysia.

The opening ceremony of the exhibition took place under the presidency of H.E. Dato Sri Tiong King Sing, Malaysian Tourism, Arts, and Culture Minister, with the participation of leaders, ASEAN tourism ministers, and representatives from many relevant tourism organisations.

The forum attracted the participation of sellers and buyers from 600 institutions and 200 media from 35 countries.

By Lim Nary