AKP Phnom Penh, April 02, 2026 -- The Ministry of Commerce and the Ministry of Women's Affairs have jointly launched the "MadeByHer" campaign, aiming to promote women-backed entrepreneurship and local products.

The launching ceremony was held on April 2 at the Ministry of Commerce and presided over by H.E. Mrs. Cham Nimul, Minister of Commerce, and H.E. Dr. Ing Kantha Phavi, Minister of Women's Affairs.

The event was attended by high-ranking officials from the two ministries and representatives of local handicrafts and enterprises.

Speaking at the event, H.E. Mrs. Cham Nimul said that this important campaign demonstrates the common spirit in promoting national products, especially those made by women in the current circumstances, which requires the participation of all stakeholders based on the spirit of solidarity, brotherhood, and mutual assistance.

“The ‘MadeByHer’ campaign aims to promote and support products led by Cambodian women entrepreneurs to develop from small businesses into national brands with quality, standards, and market competitiveness,” she said.

This campaign will promote the improvement of product quality and packaging in line with consumer standards and market demands, expand access to new markets, and promote public outreach to support local products made by Cambodian women, H.E. Minister added.

It also aims to bring women-led products into supermarkets, national and international trade fairs, and digital trade platforms, thereby increasing market opportunities and recognition from the local and international public.

H.E. Mrs. Cham Nimul underlined that the 'MadeByHer' campaign is part of the 'MadeinCambodia' national product' campaign, which the Ministry launched on Feb. 14, 2026, focusing on promoting local products.

In order to leverage the campaign and to serve as a basis for jointly continuing the mission to promote local products, the Minister made the following recommendations:

 1. All women entrepreneurs throughout the Kingdom of Cambodia who are producing or developing products in key sectors such as food processing, handicrafts, agricultural products, textiles, cosmetics, etc., are requested to continue participating in the 'MadeByHer' campaign to promote women's products and showcase the capabilities, creativity, and potential of Cambodian women.

2. The private sector, supermarkets, marts and mini-marts, financial institutions, development partners, digital content creators, and the media are requested to continue supporting and collaborating with this campaign to help promote women's products and create opportunities for women entrepreneurs to further participate in modern markets and regional and international business networks.

3. Encourage local handicraft producers producing similar products to explore the possibility of forming federations or associations to increase production and supply, and to ensure cost reduction in production while sustainably increasing yields.

4. Encourage local investors or large enterprises to invest in local handicrafts in production and processing, aiming to enhance added value and develop production chains to increase domestic market supply and enhance competitive advantage.

5. Encourage local handicraft producers to continue to develop themselves, strengthen their capacity and productivity by promoting entrepreneurship, adopting new technologies in their production, ensuring quality and quantity of supply, and building local brands to be able to respond to social contexts and market demands.

Additionally, H.E. Mrs. Cham Nimul highly appreciated and commended the representatives of local handicrafts and enterprises, and all relevant working groups for their collective commitment to promoting local products, especially women's products, in the spirit of a united Khmer family.

She also expressed confidence that this "MadeByHer" campaign will serve as a foundation for connecting producers and suppliers with market and value chain stakeholders, aiming to ensure the sustainability of supply, absorption, and promotion of local products.

By Chea Vannak