AKP Phnom Penh, April 03, 2026 --

Cambodia’s key products were showcased at the International Food & Drink Event (IFE London 2026) held from Mar. 30 to April 1 at the ExCeL London Exhibition Centre in London, United Kingdom. 

H.E. Tith Seychanly, Director General of the General Directorate of Trade Promotion and Policies, led a technical working group, together with representatives of the Cambodian private sector, to participate in the IFE London 2026.

The inauguration of the Cambodian booths was attended by H.E. Ms. Tuot Panha, Ambassador of the Kingdom of Cambodia to the United Kingdom of Great Britain and Northern Ireland, who extended support and encouragement to Cambodian enterprises in promoting the export of high-quality Cambodian products to the United Kingdom and European markets.

The International Food & Drink Event (IFE) is one of the leading trade fairs for the food and beverage industry in the United Kingdom, held under the theme “Feeding the Future.” 

This year, under the coordination of the United Kingdom Trade Partnerships Programme (UKTP), funded by the Foreign, Commonwealth & Development Office (FCDO) and implemented by the International Trade Centre (ITC) in collaboration with the Ministry of Commerce, three high-potential Cambodian enterprises, including Amru Rice (Cambodia) Co., Ltd., MISOTA, and Handcrafted Cashew Nuts Stung Treng (HCST), showcased their products at the multi-country pavilion. 

Through this initiative, targeted support has been provided to Cambodian exporters to present high-quality, responsibly sourced agri-food products to the United Kingdom and European markets.

H.E. Tith Seychanly underscored the strategic importance of strengthening the presence of Cambodian products in international markets, particularly high-value products that comply with international standards. 

“The exhibition offered Cambodian companies valuable opportunities to engage in business-to-business meetings with prospective buyers among more than 25,000 trade visitors from over 90 countries,” he said.

Participation in this world-class exhibition constitutes part of the Ministry of Commerce’s broader strategy to diversify export markets and enhance the global profile of Cambodian agri-food products, H.E. Tith Seychanly added. 

By Chea Vannak