AKP Phnom Penh, October 26, 2026 --

H.E. Tep Asnarith, Under Secretary of State and Spokesperson of the Ministry of Information, representing H.E. Neth Pheaktra, Minister of Information, has emphasised the role of fact-based information with clear sources in raising public awareness and transforming that knowledge into positive action contributing to the protection of natural heritage and socio-economic development.

He made the remarks at the launch of the two-day "Amazing Nature of Cambodia" campaign, held at Aeon Mall Sen Sok City in Phnom Penh on Oct. 24 under the under the theme “Appreciating the Value of Nature.”

The campaign was organised by the Ministry of Information, Ministry of Environment, Ministry of Agriculture, Forestry and Fisheries, and Ministry of Tourism, together with partners including CI, WCS, WEA, Wonders of the Mekong, WWF, NatureLife, Fauna & Flora, and IUCN, with participation from communities, the private sector, media, youth, and educational institutions. It aimed to connect the public, especially urban youth, to the value of ecosystems, nature, and biodiversity.

H.E. Tep Asnarith congratulated the partner ministries and institutions and stressed that professional, responsible reporting based on facts, scientific data, and clear sources builds public trust and catalyzes conservation, nature tourism, community income, and national prestige. He called on ministries and relevant actors to increase information sharing on scientific data, new biodiversity discoveries, conservation research, and community livelihood projects, and to promote cross-sectoral topics such as environment and tourism, culture, health, and education.

H.E. Under Secretary of State reminded journalists and content creators to research topics thoroughly using official sources and to include relevant voices in their stories, and urged all reporters to adhere to professional ethics and the law, produce content on attractive natural areas, and create positive messages opposing illegal natural resource trafficking.

He noted that Cambodia's forests, rivers, wetlands, and coastal areas are deeply connected to public health, culture, traditional beliefs, and Khmer identity, and that the event encourages youth and the public to adopt good daily practices such as reducing plastic, refusing wild animal meat, and caring for the environment.

H.E. Tep Asnarith highlighted the Ministry of Information's cooperation with ministries, institutions, organisations, and private partners to continue promoting quality information and educational content for sustainable development and preserving the "Amazing Nature of Cambodia" for future generations.

By C. Nika